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Lakeshore Breweries Unite to Form New Lakeshore Brewers Guild
New Guild to Support Craft Beer and Beer Tourism Along Lake Michigan’s Shoreline
Over the winter, as the owners of Muskegon’s Unruly Brewing Company and Pigeon Hill Brewing Company enjoyed a few pints together and discussed ways that they could join forces to benefit the local craft beer industry, an idea began to take form. If the heart of the craft beer industry is making exceptional beer, then the industry’s soul is its collaborative spirit. As the number of breweries along the Lake Michigan shoreline continues to grow, this group of friends saw an opportunity to foster that sense of collaboration and strengthen the local craft beer community. This opportunity is the Lakeshore Brewers Guild.
Although yet in its infancy, the Lakeshore Brewers Guild has set out to make an impact. This August, the Guild will hold its first event, Burning Foot Beer Festival. Taking place on Muskegon’s beach this August, Burning Foot will be a celebration of craft beer and the lakeshore’s stunning natural beauty. Local music, food, and art will also be highlighted throughout the festival, ensuring that festivalgoers experience the full flavor of life along the lakeshore. Of course, Burning Foot is just the beginning. From there, the Guild will explore other festivals along the Lakeshore as it works to build a mecca for those who love both incredible beer and inspiring scenery.
In addition to hosting festivals, the Lakeshore Brewers Guild intends to promote the local craft beer industry and the lakeshore’s natural beauty. As a supplement to the Michigan Brewers Guild, the Lakeshore Brewers Guild will only focus on counties that touch Lake Michigan. Throughout these counties, the Guild will work with its members to build the “Lakeshore Ale Trail,” a region rich in craft breweries, natural beauty, and the economic benefits that flow from successful locally-owned and oriented businesses. Joint advertisement and cooperative support will allow Guild members to grow while also establishing the region as a “beer tourism” hotspot. Through these collaborative efforts, the Lakeshore Brewers Guild hopes to become a driving force in supporting both its members and local economies.
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